The $64 Question: What is it that we do? AEM!

Posted: February 22, 2005 in Uncategorized

We’ve been trying to figure that one out for a few years, too. <grin>

That doesn’t quite sound right, does it?

Maybe a better way to say it: 

In that classic entrepreneurial way, our business has evolved.  Broadened.  Grown.  We started down one path and found ourselves running smack into a superhighway.


In the beginning…

We created something that was missing in the market:  A broadcast application that works over popular "real-time" pipes… the same pipes that carry IM traffic.

Sounds like email broadcasting, right?

Well, not really.

Unlike simple SMTP, we can find where someone is on the network.  Then, we deliver information that they’ve requested to a variety of devices — desktop alert, cell, PDA, or email.

Best, customer is anonymous and in 100% control — just like it should be.

All of this means we can get a message to someone about 10x more effectively than simple SMTP email.

In our opinion, any time you can improve an industry by 10x, that’s game changing.


But what happened in 2004 even took us by surprise…

RSS, blogging, and the power of relevant online advertising (a la Google) exploded into the mainstream, giving us an opportunity we never contemplated.

RSS gives us a "universal data trigger" letting us automatically trigger any kind of info alerts with instant set-up (i.e., zero implementation cost).

Blogging lets us alert on a seemingly endless supply of focused, relevant content.

And the boom in online ads means the market is absolutely, positively primed for anything that kicks traditional advertising in the teeth.


So here’s what we do…

Everyone’s heard of "Search Engine Marketing." 

We’re introducing "Alert Engine Marketing."

Using popular real-time networks like MSN, Yahoo!, and AOL, we alert readers with a headline when a website or blog has been updated. 

Doing this is a really effective way to help you manage the information you want to read.

(My favorite beta testing quote so far is, "I read ten times as much Slashdot using LiveMessage as I ever did with an aggregator!")

So the service is killer useful and — most importantly — free to content publishers and their readers.

And all supported by advertising.

Not just any advertising — but highly relevant advertising. 

We key advertising to content… and we know a lot about the content.  This obviously gives us incredible relevancy.

Like well placed yellow page ads or even Google search results, we take great pride that our advertising is helpful and never intrusive.

Alert Engine Marketing (AEM).  What we believe is the next big thing in relevant advertising.


Picture’s worth a thousand words:

  1. Unknown says:

    The photo in the example created a thousand words worth of questions in my mind, but I\’ll keep it to a few: since the alert mentions "cheese, basketball, Malcolm, kernel geek, whew, what a day" but has an add for "Dell Inspiron Notebooks" where is the relevancy? OK, I know Skobleizer is a geek, hence PC ads, but why not a cheese ad instead, like for or something? Also, I then wonder if Scobleizer ever did a column on cheese. Now I\’m getting hungry so I\’ll just go to Google images and find some cheese to look at.

  2. Royal Farros says:

    Hey, Guess who, sorry for the delayed response. Think about it this way: Just because Robert Scoble varied his topic — this particular message quickly chronicled a non-geek day with his son — doesn\’t mean his audience varied (which is clearly a geek audience, not cheese or basketball fans).This is what\’s so cool about what we do: Normally mentioning something like cheese would trip up most relevancy engines… send out "false relevancy"… but not in ours.