Email Lists are Toast

Posted: March 28, 2005 in Uncategorized

‘Tis true — at least for the "not opt-in" variety — whether anyone wants to admit it or not.

Simple line of thinking:

People despise SPAM (it’s the only thing republicans and democrats agree on! <smile>).

SPAM is about doubling every year.

The gov’t is now involved. Political careers are at stake.

CAN-SPAM II will look a lot like the mistakenly replaced Californian SPAM legislation requiring 100% opt-in.

Active lists will dwindle and compliance costs will go through the roof.

Ergo, email will be regulated to death.

Plan accordingly.



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