So Much Bigger Than RSS

Posted: March 30, 2005 in Uncategorized

Napster (the illegal variant) was a customer revolution.  People wanted — demanded — a better way to get music. 

Through fits & starts, the recording industry has changed forever.

RSS isn’t about RSS… it’s about another customer revolution:  People despise SPAM.  People want — demand — to be in control of the electronic information they receive…

… i.e., NOT at the whim of anyone with a keyboard and a product to peddle.

Whether it’s RSS or other 100% opt-in-customer-controlled mechanisms, the way companies communicate with customers will soon be changed forever, too. 

That is, if they want their communication to be effective.

Not the first to point this out. 

Won’t be the last.

  1. Unknown says:

    I used to be annoyed by SPAM, then with the proliferation of viruses I became afraid of SPAM.