Completely Missing the Point

Posted: March 31, 2005 in Uncategorized

David Daniels from Jupiter comments on "RSS’s Effect on E-Mail Marketing"… and suggests that RSS feeds can fill up with annoying "bogus clutter" just like email… and completely misses the point about RSS:  

     If you don’t like what’s coming from a vendor’s RSS feed, turn it off.

It’s impossible to do this with email.  (We all know one of the electronic truism of the 21st century:  "Once your email address works its way onto lists, you’re screwed.")

But with RSS, it really, truly is just as simple as "turning it off."

That’s it.  Done.  Finis.  Nothing more from that vendor.

With RSS, the reader is in control of what messages they get by turning on or off an RSS feed.

With email, the person that has your email address is in control and can abuse you any time they like.

David, see the difference?



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