Who Wins Between Google, Y!, MSN, and AOL?

Posted: April 22, 2005 in Uncategorized

Such an easy question:  They ALL do. 

Online ad spend was only about 2% of overall spend last year… about $10 billion.

Given how hands-down better online ad spending is vs. offline ad spending, this percentage will grow to 10% within the next five years with its eyes closed.

Which means these four will have their hands full just divvying up the extra $40 billion per year being thrown at them.



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