Feeding the Beast… Live at AD:TECH

Posted: April 26, 2005 in Uncategorized

I presented at AD:TECH in San Francisco yesterday on the "Feeding the Beast"  RSS, Data Feeds, and Even More" panel.

Was lead by Charlene Li of Forrester who knows her stuff.

Also on the panel was fellow entrepreneur and good guy Mark Carlson of Simplefeed.

Not a single person was blogging in the audience… that’s probably the best, "State of the Ad Industry" observation I have.

With that said, there was a tremendous collective open mind to RSS and blogs.

Which means we’re not at the tipping point yet (the stage where everyone knows about RSS and blogs but haven’t done anything about it), but at least we’re past that ugly "blank-stare-that’s-not-important-can-I-sell-you-a-buggy-whip?" stage.


  1. James says:

    Hi RoyalUnfortunately, we weren\’t able to attend Ad:Tech. It would have been nice to say Hi.We started Yummy Media in 2004 (after our interactive game company employers closed their doors!) because we saw great possibilities for the desktop in terms of rich media applications and customizable 3D animated characters.In your opinion, what is the future of desktop marketing. Will more and more companies try to get out of the browser and onto targeted desktops thru applications like IM windows, custom apps, alert engines, news aggregators, media players and if so, how will this be organized? We have ideas, but we would be interested in hearing from someone like you with great experience and success in this area.Thanks,Jimwww.yummy-media.com

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