Web 2.0 — Intel’s Biggest Mistake That Nobody Talks About

Posted: October 8, 2005 in Uncategorized
In the 80’s and 90’s — some would say the golden age in high-tech — major tectonic shifts were measured with the introduction of new Intel processors.
The 8088 (PC).  80286 (PC AT).  80386.  80468.
Each processor generation allowed a magnitude more stuff to be done than the previous generation.
Of particular note, this was the main engine driving the entire software industry, which significantly benefited from the inevitable upgrade cycles.
People like numbers.  They’re easy to remember.  And they describe just what you want them to describe:  Where you’re at in a sequence… i.e., "what’s the latest."
Amazingly, Intel did the unthinkable:  It stepped away from simple numbering.
So where does that put us today?
Who knows!  And that’s the problem.
Other than IT geeks, does anyone know what generation of processor we’re on now?  Pentium something?  Is it still even called the Pentium??
Why do I need to upgrade? I’ve got a Pentium — the latest — don’t I?
This thought occurred to me as I was thinking about the name of the Web 2.0 conference — so named because we’re on to the next generation of Web activities as compared to the early days of the Web… the "Web 1.0" days.
I know there was a bunch of legal issues trademarking a simple number.  Doesn’t matter, creative people could have gotten around that.
Bottomline is Intel blew it.  They fumbled away a once in a lifetime opportunity to be completely and utterly associated with what the current generation of high-tech is called.
Web 1.0 started in the mid-90’s.  Web 2.0 around now, the mid-00’s.  Maybe the real reason the bubble burst was we didn’t have a simple name for why we needed to upgrade around 2000.
And therefore, no one did.
Hopefully, "Web 2.0" gets us back on track.

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