Do I Hear 20%?

Posted: December 5, 2005 in Uncategorized

Cody Willard of TheStreet.com just wrote a piece about online advertising

The gem:

     "But Internet advertising accounts for less than 10% of all advertising sales now. That percentage will be going to 20% in the next few years and will eventually hit 50% and more in the decades to come."

 

20% means an online market potential of $80-$120 billion before the end of the decade… with the lion share going to Google, Yahoo, and MSN.

That’s why Google and Yahoo are going to be at least $20 billion companies before anyone knows it… and why Microsoft just jumped into the online ad game with both feet.

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