Mix It Up

Posted: March 23, 2006 in Uncategorized
Spoke at the big Microsoft MIX06 conference this week. 
 
I was on the, "Show Me The Money!" panel with a bunch of really smart guys:  
 
     Adam Trachtenberg of eBay, Jeremy Zawodny of Yahoo!, Michael Arrington of TechCrunch, and Tim O’Reilly of O’Reilly Media, Inc.
 
Was Q&A styled panel, which is always my favorite because — like any good talk show — the conversation can be spirited and entertaining.
 
And it was. <smile>
 
Big question seemed to be how to define Web 2.0… or better said, how to tell the difference between Web 1.0 and Web 2.0 companies.
 
Concepts like "wall gardens" vs. "community" — or "come to me" vs. "I’ll come to you" — or refresh vs. non-refresh (i.e., webpages using AJAX to feel more like desktop applications than, well, webpages) — were bandied about.
 
We also debated subscription vs. ad models… one is obviously good when you’re cranking out services, the other when you’re creating content.
 
In the context "Show Me The Money!", though, everyone seemed to agree that it’s a more "relevant" world… not that Web 1.0 wasn’t relevant, but that Web 2.0 is so much more relevant.  Advertising has to be razor focused.  Services have to be contemporary and compelling.
 
Ah, the more things change, the more they stay the same.
 
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Comments
  1. Unknown says:

    Hello Royal –Great meeting you at MIX. I enjoyed our panel. It certainly was, as you say, spirited.
    I particularly appreciated your insights and wished we had thrown the panel open to the audience earlier in the session, as you suggested.Looking forward to seeing you again in the near future.

  2. Royal Farros says:

    Hey, Adam… nice meeting you as well… see you at the next one ofthese things!