That Giant Sucking Sound

Posted: September 12, 2006 in Uncategorized
I wouldn’t be the most optimistic guy in the world about online advertising if I didn’t highlight Jonathan Berr’s recent article in TheStreet.com, "Google Gains As Ads Slow."
 
Here’s the ad spending scorecard between Jan and Jun:
 
   *  Internet advertising +18.9%
 
   *  Network TV +5.7%
 
   *  Magazines +4.4%
 
   *  Cable +2.6%
 
My favorite quote:  "These figures underscore how the Web may grow even more important for advertisers in the coming months if worries about corporate profits continue. That’s good news for Internet companies — and possibly more bad news for the traditional media."
 
And so this commonsense trend continues.
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