And While We’re Piling On

Posted: December 4, 2006 in Uncategorized
While we’re piling on, here’s a piece that came out in the Financial Times today. 
 
The headline says it all: 
 
     Newspapers forecast to lose ads to net
 
I so want to say, "duh"… but that’s not too constructive… so here are a few good numbers:
 
*  Elaboration (and triangulation) what Ted Leonsis said below:  That consumers in US, Japan, and UK spend 21.9% of media time online but only 6.8% of advertisers’ budgets go to that medium
 
*  ZenithOptimedia forecasts internet advertising to grow 28.2% next year vs. 3.9% for the rest of the industry.
 
That’s the secular shift Barron’s doesn’t seem to want to acknowledge.
Advertisements

Comments are closed.