Ted Leonsis Is A Smart Guy

Posted: December 4, 2006 in Uncategorized
Regardless of the performance of AOL after the infamous Time Warner merger, Ted Leonsis, owner of the Washington Capitals and vice chairman of AOL, is a smart guy… and a gracious one, too, for those that know him.
 
Recently he summed up the online advertising phenomena this way:
 
     "The momentum of ad dollars from the traditional world to the internet will probably continue for the rest of our business lifetimes.
 
So true.
 
He goes on the support this remark:
 
     "Today, a person is consuming media on the internet between 18-22 percent of the day. But we’re only seeing 6 percent of ad dollars going to the internet. That will catch up. It will be a couple of billion dollars, and the incremental revenue is at 50 percent margin."
 
That’s what it’s all about, people.
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