Leaving Nielsen In The Dust

Posted: April 3, 2007 in Uncategorized
Nice overview & editorial of GOOG / EchoStar announcement at AdRants.
     Bypassing all the ratings foolery in which the industry is enmeshed, Google hopes to bring true value to inventory by supporting it with tangible numbers.
     Google has made and will continue to make mistakes as it follows its path towards world domination but we have to give it to them for cutting through all the crap and, as Nike has always said, just doing it.

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