GOOG Crosses $600

Posted: October 9, 2007 in Technology and Business
Yesterday GOOG crossed over $600… $609.62 to be precise.
 
Consistent with what I’ve mentioned in the past, every news agency in the world covered the century crossing — not just any coverage, but front page news kinda coverage… the kind of press/advertising that money just can’t buy.
 
For the record, I think this kind of money-can’t-buy-press-about-stock-price continues until they hit $1,000, at which time the unit changes to a millennium and the next big press pop of this kind happens at $2,000.
 
Which is to say to Google:  If you haven’t split the stock before $1,000, please it do after.  Optics and diminishing benefits will work against you.
 
P.S.  If you’re modeling after Berkshire Hathaway, don’t.  Two different situations, especially since your market cap is about the same as BRK-A.  That is, unless you want to do a 1-for-200 split.  Ouch.
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