YHOO Blew Away NFL TV Numbers… And No One Seemed To Notice

Posted: October 26, 2015 in Business, Farros, Football, Royal, Technology and Business, Yahoo, YHOO

This will change at some point — and when it does, there will be a big pop — but right now YHOO can’t win a free kitten.

With a completely inferior position, Yahoo absolutely smashed the competition.

That is, they streamed the first live, free NFL game on Sunday.

It was between two small market teams.

It was also between two inferior teams… the Jacksonville Jaguars (1-5) and the Buffalo Bills (3-3).

It was also at 6:30am on the west coast, hardly what you would call “prime time.”

And it was also in London, England… where travel time and sparse crowds have translated into lethargic play in the past.

In other words, this game had all the exciting build up of a wet rag.

And yet, YHOO SMASHED results… 15 million unique viewers… vs. the 1 million viewers a region game like this normally gets on TV (source: Julia Boorstin, CNBC).

And yet — unbelievably — most of the press this morning had a negative bend.

Maybe Marissa Mayer needs to take a tip from Elon Musk:  If you can’t trust the press to get your story straight… TWEET!

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