Another harsh Apple headline:
iPhone Sales Crash 77% In April, Hammered By COVID-19 Lockdowns
This is from a KeyBanc Capital Markets report, using internal credit card data, as reported by ZeroHedge.
Here’s the mind-boggling chart. Notice there is no “black bar” for April 2020 store revenues. Uh, oh.
Another uh, oh: That light gray bar for April 2020 is the same size as March 2020 — meaning no growth in online sales month-to-month — and is noticeably smaller than April 2019 online sales.
So, so much for Apple’s online sales picking up the slack for their closed retail outlets.
There’s data, in no black or white!
So how in the world could Apple continue sprinting towards an already inflated all-time high?
That’s the real mind-boggling question.